Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic
Have you ever heard the saying, Go big or go home? Well, this definitely holds true when it comes to buying your website’s domain name.
There are plenty of other factors involved in driving traffic to your site, like social media, search engine optimization and backlinks. However, none of these will make as much of an impact as having a great domain name that speaks directly to your niche and makes people want to click on it right away.
A domain name is the name that people use to find your website. Premium domain names are high-quality domains that investors frequently buy and sell for profit.
Premium domains are the most valuable. They are shorter, easier to remember and contain a relevant keyword or brandable name. You’ll find the costs for a premium domain considerably higher than that of a regular domain, but it’s important to consider the return.
A premium domain name will usually have marketing or monetization benefits (or both) over non-premium domain names. These benefits can include the following: SEO ranking boost, targeting higher traffic from niche markets and improved conversion rates. For example, businesses that target industry specific keywords with their website domains often get more visits because they’re using keywords in their web addresses.
Similarly, blogs are able to generate more revenue when they register a premium domain name due to better optimization for AdSense ads. Higher ranking on search engines also means more visits – which is especially important for competitive keywords.
Choosing the right domain name is the first step in driving more traffic to your website. It can be difficult and confusing, but there are a few questions you need ask yourself before making your decision.
Will the domain name reflect what your blog is about? Will it attract customers? Does it have keywords that will help with SEO? If so, then you might want to think about purchasing it.
The next step would be to monetize and rank for those keywords on search engines. You can do this by creating content on your site, by guest posting on other sites (with links back to yours), or by hiring someone else to do it for you.
Monetizing means bringing in revenue from all of your different marketing efforts. One way to do this is through social media advertising–paying to promote your posts on Facebook, Twitter, LinkedIn and others.
Premium domains are not only the most memorable, but also the most SEO-friendly. To make the most of your premium domain name and drive more traffic, be sure that you’re redirecting it to your website.
You can do this by adding an A Record redirect in your domain settings or by changing the name servers on your domain registrar. If you need help with a redirect, we suggest the All In One SEO WordPress plugin.
It’s also important that you register multiple domains because if one domain falls into trouble, you’ll still have others to fall back on. For example, if someone has taken over your blog with spam content, redirect all of your traffic to a new blog address without being tied down to spam links on other sites.
For instance, if you like to get things done for minimal costs (and who doesn’t), we suggest registering your domain at Ionos for only 1 dollar for the first year.
The best way to keep multiple domains is using web hosting. If you have been looking for ways to host multiple blogs/websites cheaply, check out shared hosting.
Let’s take a look at how some popular brands have used domain names to set themselves up for success.
The Japanese company Honda registered two perfectly relevant domain names. With scooters.com and motorcycles.com, they were able to secure the two main keywords related to their brand, which they redirect to their respective product pages.
Then there is Intel, the world’s largest semiconductor chip manufacturer. Similar to Honda, they also purchased two additional domains which have connections to their main business. The advantages of a PC with Intel’s chip over a Mac laptop are presented at PC.com, and chips.com offers a variety of information about Intel chips.
The importance of a descriptive premium domain strategy has long been recognized by large companies. The big takeaway here is that you should adopt a similar tactic and maximize your traffic and boost marketing with premium domain names.
Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic
Whois is a widely used public internet record database that contains the details of who owns a domain name, how to get in touch with them, and lots more. Whois tracks domain records and updates them every time someone registers or updates a domain or its DNS settings. A Whois record shows the name and personal contact information of the domain registrant along with other information related to the domain, the registrar, and the location where the website is hosted.
The Whois record is where you look to find out who owns a domain and who is hosting the website. However, it’s also a cause for concern for many domain registrants, as the information in these databases is available to anyone with a free search on a site like who.is.
There are multiple Whois lookup tools on the Internet. Of course, the best tool for you is the one that meets your requirements.
Different tools have different depths of information that they provide. When we only need a couple of details, any Whois lookup tool can do the job. More extensive information can be found if you choose a lookup tool with a good historical record.
Here is a short list of Whois lookup tools that you can use. Keep in mind that this is public information and it is freely available to view using the listed tools.
Mixed in among all the info returned from your query, there are two significant nuggets of information found in the upper section of the report.
The first is the date that the domain name expires. This is listed on the line titled Registrar Registration Expiration Date, found in the first 10 lines of the report. If this is your domain and you don’t renew the domain by this date it will go through the expiration and deletion process and you can lose the domain. Some investors may want to keep an eye on this report if you are interested in buying this domain when/if it expires.
Secondly, the registrants personal info is listed unless they have Whois privacy on. This may include name, address, telephone number and even their email address.
Every holder of a domain is required to provide accurate and updated contact information. Failure to maintain this information accurately in Whois can lead to the suspension of the domain name.
Read all of your whois report for more details. This is an example report from Whois.com:
Raw Whois Data Domain Name: onsitevalue.com Registry Domain ID: 2736652867_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.gandi.net Registrar URL: http://www.gandi.net Updated Date: 2022-11-05T15:04:12Z Creation Date: 2022-11-05T14:04:09Z Registrar Registration Expiration Date: 2023-11-05T15:04:09Z Registrar: GANDI SAS Registrar IANA ID: 81 Registrar Abuse Contact Email: email@support.gandi.net Registrar Abuse Contact Phone: +33.170377661 Reseller: hostingconcepts Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited Domain Status: Domain Status: Domain Status: Domain Status: Registry Registrant ID: REDACTED FOR PRIVACY Registrant Name: REDACTED FOR PRIVACY Registrant Organization: Registrant Street: REDACTED FOR PRIVACY Registrant City: REDACTED FOR PRIVACY Registrant State/Province: Registrant Postal Code: REDACTED FOR PRIVACY Registrant Country: NL Registrant Phone: REDACTED FOR PRIVACY Registrant Phone Ext: Registrant Fax: REDACTED FOR PRIVACY Registrant Fax Ext: Registrant Email: email@contact.gandi.net Registry Admin ID: REDACTED FOR PRIVACY Admin Name: REDACTED FOR PRIVACY Admin Organization: REDACTED FOR PRIVACY Admin Street: REDACTED FOR PRIVACY Admin City: REDACTED FOR PRIVACY Admin State/Province: REDACTED FOR PRIVACY Admin Postal Code: REDACTED FOR PRIVACY Admin Country: REDACTED FOR PRIVACY Admin Phone: REDACTED FOR PRIVACY Admin Phone Ext: Admin Fax: REDACTED FOR PRIVACY Admin Fax Ext: Admin Email: email@contact.gandi.net Registry Tech ID: REDACTED FOR PRIVACY Tech Name: REDACTED FOR PRIVACY Tech Organization: REDACTED FOR PRIVACY Tech Street: REDACTED FOR PRIVACY Tech City: REDACTED FOR PRIVACY Tech State/Province: REDACTED FOR PRIVACY Tech Postal Code: REDACTED FOR PRIVACY Tech Country: REDACTED FOR PRIVACY Tech Phone: REDACTED FOR PRIVACY Tech Phone Ext: Tech Fax: REDACTED FOR PRIVACY Tech Fax Ext: Tech Email: email@contact.gandi.net Name Server: NS1.DNS-PARKING.COM Name Server: NS2.DNS-PARKING.COM Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: DNSSEC: Unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2022-11-12T22:17:08Z <<< For more information on Whois status codes, please visit https://www.icann.org/epp Reseller Email: Reseller URL: Personal data access and use are governed by French law, any use for the purpose of unsolicited mass commercial advertising as well as any mass or automated inquiries (for any intent other than the registration or modification of a domain name) are strictly forbidden. Copy of whole or part of our database without Gandi's endorsement is strictly forbidden. A dispute over the ownership of a domain name may be subject to the alternate procedure established by the Registry in question or brought before the courts. For additional information, please contact us via the following form: https://www.gandi.net/support/contacter/mail/
Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic
Every blog has a purpose. It could be to give relationship advice, to tell a story, to display your writing skills or your art, to advertise your business, to meet new people and so on. Whatever the topic or purpose of your blog, high traffic is vital to your blog’s success.
Traffic is what gives the blog owner the opportunity to make money off their blog. Consequently, the question on every blogger’s mind, both old and new, what can be done to increase blog traffic?
To increase your site’s traffic, it is imperative that the content you post on your blog applies to your reader. Valid content in this context is that which benefits your target audience.
When creating content, you can do it in such a way that isn’t restrictive. Create content that helps both men and women. This way your target audience can be broader, and it will bring more traffic to your website.
Smart bloggers create blog posts which remain relevant over time. Your blog post should be helpful to visitors even if they come across it months after its initial posting.
Helpful evergreen posts will increase your blog traffic over the long term. Creating evergreen blog posts is easier when you write answers to the questions that people ask most often.
The internet is full of one trending topic or the other. It could be a celebrity scandal, a meme that’s cracking everyone up, a new fashion trend and so on. Creating blog content which satisfies your audience’s craving to delve deeper into these trending topics can increase traffic to your blog.
Here is an example of a trending topic that you could use. Imagine that Santorini, Greece is currently trending as a holiday destination. Not everyone can afford a trip to Greece, but reading blog posts about Santorini can help them feel like they did make the trip.
To attract traffic to your site, find out what the recent trends are. Research them and create appealing content that relates to the trend in order to satisfy the curiosity of your target audience.
After putting in the time to create the perfect content, the next important step to increase blog traffic is to work on your search engine optimization. Search optimization increases your blog post rankings on the search results page. Write your blog content in a way that makes it easy for Google to find.
We recommend Surfer SEO for content marketing & on-page SEO.
When your blog ranks high on search engine results pages, it becomes easier to attract traffic. You can provide search engine optimization by creating strong content with good Meta titles and Meta descriptions. Researching and making use of strong keywords is also very important for search engine optimization.
To attract traffic to your blog, making use of keywords is very important. Keywords are those two to five-word phrases which summarize what you are talking about in your blog post. Keywords are also the words or short phrases that you believe your target audience will search for when looking for the content you offer.
Keyword research is easy (and free) at UberSuggest.
For example, when writing about cooking tips for preparing Lasagna, it’s most likely that your audience will search “how to cook Lasagna” so this could be your keyword. When including keywords in your blog posts, take care to insert them cautiously so that they flow seamlessly within the text of your article.
Catchy headlines are a helpful way to increase traffic to your blog. Both humans and search engine bots consider headlines before proceeding to click on a blog page. Search engine bots also read headlines before selecting posts for inclusion on the search engine result page.
Research has shown that ‘How-To’ headlines attract a lot of attention. Headlines constructed as questions also get lots of attention on search engines. More tips on optimizing your headlines, including a cool automated headline analyzer can be found here at the CoSchedule website.
Meta-descriptions are the brief informational text located under the link of a blog on the search engine results page. These descriptions are necessary as they give the readers a summary of the information contained in your blog post.
To attract more readers to your blog post and increase traffic, it is crucial that you write good meta-descriptions. Keep your meta-descriptions captivating and convincing but also truthful.
“The sooner you learn to craft a good description, the sooner you can start boosting your rankings and helping your overall SEO efforts.”
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings, Neil Patel, neilpatel.com
Remember that your keyword can make it easier for your target audience to find your blog post. Your page’s URL is the link which when clicked on, directs your target audience to your blog.
To increase your ranking on search engines, include your keyword in your URL. This way search engines see the keyword every time they read your URL. When anyone searches for information that you offer, search engines will have one more reason to suggest your page.
A lot of online users are not patient enough to wait for a blog post to load, especially when they have other options. To increase blog traffic, you need to ensure your blog loads fast enough.
You can improve slow loading time by optimizing the images and videos posted on your blog by resizing or compressing them. Also, deleting old posts and inactive plugins will enhance loading times. When you do this, your blog page becomes lighter, making it much easier to load.
The theme you use may contain extraneous features that do not apply to your blog. Consider updating to a more straightforward, leaner blogging theme to speed up your site loading time.
You want your readers to not only click on your blog post but also to stay for a while. Retaining your readers long enough for them to get a good look around your blog will only happen if they find your content attractive and enjoyable to consume.
Ensure the content on your page is well organized and categorized. A jumbled blog post will repulse your site visitors. Organize your content by making use of subheadings and also using bullet points.
We recommend the top free blog writing assistant out there: Grammarly! Check it out.
Posting links to your blog page on social media is a great way to attract traffic to your site. Social media platforms such as Twitter, Instagram, and Pinterest are known to have some of the most active users.
You can post the link to your blog with a catchy heading. You can also reach out to social media influencers to help you advertise your blog to their followers.
To attract traffic to your site, you need to optimize your images. Optimize your images by giving them a descriptive title, also known as an alt attribute.
Use your keywords as part of your image titles whenever possible. Using descriptive titles can also help your target audience find your posts and images easier and understand them better.
“When you use an optimized alt attribute with a target keyword, it gives your page a boost because the alt text is a helpful relevance signal for search engines.”
IMAGE SEO: DOES ALT TEXT STILL MATTER IN 2018?, Anna Davis, DirectOM.com
The last (but certainly not least) suggestion to increase blog traffic is to update your blog frequently. Most successful blogs post regularly, at least once a week. Posting only once a month or bi-monthly will make your blog posts weak and stale. Additionally, people want up to date information based on current circumstances and trends. Posting four or more times a month to your blog is an excellent way to show consistency for your readers and gain traffic and new subscribers. Check out my post: Why blogs that post weekly are great.
Why use a local domain name? Because local domain names get your company in the local search result listings. And local search is very powerful.
People use Google, Bing, and Yahoo constantly to search for information on businesses near them. Most searches are done for that very reason.
Businesses succeed and grow in the marketplace by grabbing every small small edge over their competitors they can find. They want to get that consumer to pay attention to them instead of their competition.
When someone searches for a product or a service, a local business that provides that product or service wants to get into the path of that consumer. Luckily for us, we can turn this search traffic to our advantage.
Local domain names can do this very thing. They serve as a conduit to capture consumer search traffic and then direct it back to their main website.
That’s the beauty of a local domain name.
This is the power of local search. Using multiple websites or simple domain names, a local business can capture the majority of new customer search traffic before their competition does.
Fortunately ranking high up in the search engine response pages is fairly easy for a local based domain name or website. How can this be?
Well, the keywords that apply are very specific, since there are a limited number of competitors in each town or city. Also, the amount of people searching for those local keywords is much smaller.
These are the two biggest reasons why businesses are able to dominate their local search market.
Building and owning multiple descriptive local domains is a smart addition to an online strategy. It can help any business funnel search traffic to their website before it gets to their competitors.
Wise business owners also use multiple domain names to track newspaper, radio or TV campaign ad spend.
Every company starts with one main website. In order to grow and capture the majority of a local market traffic, additional simple websites and domain names are recommended.
Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic
If you are considering staring your own website, then choosing a perfect domain name for it is a vital task. There are many web hosting companies offering great choices that can make your task easy, but selecting the best one that suits your business is one of the first things that you should do. But the question is how can you select the right domain name and its extension. If you get it wrong, then it can of course be a hassle to switch later on without affecting your search rankings and brand. This is why it is extremely important to choose the best domain name and get registered.
Here in this article, we will discuss some of the most important tips for selecting the best domain name. Since having the right address can make a big difference, similarly your domain is the first impression that your visitors have when they see your content, branding and layout.
The extension: While choosing your domain name, you have the choice to register with hundreds of top level domain extensions:
• TLDs: The top level domains include the.com,.net,.int,.gov,.edu,.org and etc. among all of these only some of them are available for general purpose use, and.com is by far the most important and best one.
• ccTLDs: this include many country code top level domains that include.au (Australia),.cn (China),.in (India),.jp (Japan),.ph (Philippines), and.UK (United Kingdom).
• gTLDs: there are also specific generic top level domains, but their use are not yet very popular and this includes.accountants,.agency,.city,. digital,.photography and.social.
Choose words that are short and easy to type: Lengthy words in the domain names can be difficult to remember as well as type. In the world of ultrafast internet, if your customer slows down due to typing and frequently misspelled words, then they will surely lose patience and go somewhere else.
Avoid cute names and abbreviations: Don’t use shorteners like 2U or 4U in your domains. Since they look unprofessional and are also hard to remember, your visitors will find it difficult. Look for domain names that visitors can easily recall and it also reflects your company’s brand message.
Don’t choose words with double meaning: There are many organizations that have bought domain names from web hosting companies without even realizing that if the space or any capital letter is removed it becomes inappropriate. It may also happen that the result is just the opposite of what your company portrays. So, make sure that the domain doesn’t hamper your business’s brand name.
Use keywords: Business owners are aware that it is important to use keywords on the web pages and posts to optimize them for the search engines. It is a good idea to use keywords in the domain name also as this will help the search engines to discover your website’s relevance and readers will also get an idea about the site.
Avoid using hyphens or numbers: It is good it avoid both hyphens and numbers in your domain name. Since they can really be a burden to type and creates a lot of confusion, it is better not to use. A hyphen should only be used to prevent your domain from sounding inappropriate. With numbers also, it is difficult to remember and often people may type the wrong number and get irritated when the URL doesn’t work.
Avoid trademark problems: Once you have decided on the name of your site, ensure that you are not violating another company’s trademark. To check, you can do a search before registering as it could kill a great website because of your action. And in case if you need to include some big product name, then review their terms and conditions as most of them do not allow their name to be a part of anyone’s domain.
Domain names sell very fast and thankfully they are usually inexpensive. Your web hosting service provider may offer you suggestions and help you to find the perfect name that reflects your brand.