Have you ever heard the saying, Go big or go home? Well, this definitely holds true when it comes to buying your website’s domain name.
There are plenty of other factors involved in driving traffic to your site, like social media, search engine optimization and backlinks. However, none of these will make as much of an impact as having a great domain name that speaks directly to your niche and makes people want to click on it right away.
What are Premium Domain Names?
A domain name is the name that people use to find your website. Premium domain names are high-quality domains that investors frequently buy and sell for profit.
Premium domains are the most valuable. They are shorter, easier to remember and contain a relevant keyword or brandable name. You’ll find the costs for a premium domain considerably higher than that of a regular domain, but it’s important to consider the return.
The Benefits of a Premium Domain Name
A premium domain name will usually have marketing or monetization benefits (or both) over non-premium domain names. These benefits can include the following: SEO ranking boost, targeting higher traffic from niche markets and improved conversion rates. For example, businesses that target industry specific keywords with their website domains often get more visits because they’re using keywords in their web addresses.
Similarly, blogs are able to generate more revenue when they register a premium domain name due to better optimization for AdSense ads. Higher ranking on search engines also means more visits – which is especially important for competitive keywords.
How to Choose the Right Premium Domain Name
Choosing the right domain name is the first step in driving more traffic to your website. It can be difficult and confusing, but there are a few questions you need ask yourself before making your decision.
Will the domain name reflect what your blog is about? Will it attract customers? Does it have keywords that will help with SEO? If so, then you might want to think about purchasing it.
The next step would be to monetize and rank for those keywords on search engines. You can do this by creating content on your site, by guest posting on other sites (with links back to yours), or by hiring someone else to do it for you.
Monetizing means bringing in revenue from all of your different marketing efforts. One way to do this is through social media advertising–paying to promote your posts on Facebook, Twitter, LinkedIn and others.
Tips for Optimizing Your Premium Domain Name
Premium domains are not only the most memorable, but also the most SEO-friendly. To make the most of your premium domain name and drive more traffic, be sure that you’re redirecting it to your website.
You can do this by adding an A Record redirect in your domain settings or by changing the name servers on your domain registrar. If you need help with a redirect, we suggest the All In One SEO WordPress plugin.
It’s also important that you register multiple domains because if one domain falls into trouble, you’ll still have others to fall back on. For example, if someone has taken over your blog with spam content, redirect all of your traffic to a new blog address without being tied down to spam links on other sites.
For instance, if you like to get things done for minimal costs (and who doesn’t), we suggest registering your domain at Ionos for only 1 dollar for the first year.
The best way to keep multiple domains is using web hosting. If you have been looking for ways to host multiple blogs/websites cheaply, check out shared hosting.
Case Studies of Successful Premium Domain Names
Let’s take a look at how some popular brands have used domain names to set themselves up for success.
The Japanese company Honda registered two perfectly relevant domain names. With scooters.com and motorcycles.com, they were able to secure the two main keywords related to their brand, which they redirect to their respective product pages.
Then there is Intel, the world’s largest semiconductor chip manufacturer. Similar to Honda, they also purchased two additional domains which have connections to their main business. The advantages of a PC with Intel’s chip over a Mac laptop are presented at PC.com, and chips.com offers a variety of information about Intel chips.
The importance of a descriptive premium domain strategy has long been recognized by large companies. The big takeaway here is that you should adopt a similar tactic and maximize your traffic and boost marketing with premium domain names.
Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic