Increasing your online credibility can be done in many ways. For example, you can get endorsements from celebrities, encourage online customer reviews, or display seals and badges on your website.
Display professional affiliations and memberships on your website
Using your website to showcase your professional credentials is a smart move. The site is your virtual front door, so it’s important to show off your best and brightest at all times.
Display your professionalism by using the latest website building tools, or have your website professionally created. The resulting site will impress even the most finicky of visitors.
Read more about showcasing your credentials on the Hubspot blog found here.
Dazzle visitors with separate landing pages for your clients. For example, you could include a few “highlights” pages, to showcase your most valuable clients. This is the best way to ensure your site is optimized for your most important clients.
Display seals and badges on your site
Adding trust badges and seals to your website is a great way to increase your online credibility. Trust seals and badges are visual elements that help visitors know that their data is secure, and that you are a legitimate business.
The best place to display these badges and seals is on your homepage. The homepage is also a good place to showcase brand reviews and awards. This can increase your credibility and boost conversion rates.
The most important type of trust badge is the secure checkout badge. This badge shows that your customer’s financial data is safe. This seal is issued by the company that provides your SSL certificate.
Another type of trust badge is the 30-Day Money-Back Guarantee. This reduces customer perceived risk, and communicates that you stand behind the quality of your product. These badges are useful to help reduce shopping cart abandonment.
Get celebrities to sign for you
Getting celebrities to sign for you is no easy feat. It’s a matter of building rapport with the right people and you’re going to need a legal team on your side. It’s also important to remember that celebrity endorsements have the potential to go awry. Fortunately, there are a number of tricks of the trade you can use to get the best deal possible.
First, you’re going to want to look at what you can do to make your brand more visible. One good idea is to start a social media presence. In particular, you should think about what celebrities are interested in and what you can do to promote your brand on their pages. You could offer to write guest posts or sponsor their page. You could even offer to send them branded gifts. You might be surprised at what your celebrity counterparts are willing to try.
You could also try reaching out to celebrities through their entourage. For instance, you might be able to convince your favorite rapper to try out a brand-new product. More details here in this guide to celebrity endorsements.
Encourage online customer reviews
Getting customer reviews is one of the best ways to build credibility and develop a solid online reputation. Reviews provide valuable feedback that helps potential customers make purchasing decisions. They also provide a constant pipeline of positive content for your business. This helps drive more sales and increase online credibility.
A study published by the Harvard Business Review found that online reviews can increase revenue by 9%. Consumers are more likely to trust a brand with a higher average rating. Companies that have a higher average rating also convert views to traffic.
Learn how to embed Google reviews on your website for free here.
Businesses can encourage customers to leave reviews through social media, email, on cards, and on receipts. They can also set up a system to read and respond to reviews on a set schedule. Moreover, incentives such as rewards encourage customers to leave reviews.
Review websites such as Yelp, Google Business Reviews, and Facebook are important places to collect reviews. It is important to choose the right websites for your business. You can also create a special feedback button on your website.
Just a quick heads up! Check out my post on generating traffic with keyword domain names here: Using keyword domain names to generate traffic